Project Description:
Design responsive digital application for those looking to improve their art, drawing, and cognitive skills towards the design industry. Branding was based off of the Old Master’s techniques and their ability to extract information from their environment. The goal was to improve student’s who are already involved in art, or to find new aspiring artist’s that didn’t know how to begin training their skills, at their own pace.
In order to truly capture the feel of the old masters, I researched the sketches from Leonardo da Vinci and Michalangelo, for several of their famous pieces. I drew them out by hand to capture the pencil to paper mark making, to bring the masters to a digital age and continue their legacy of thought, from their perceptions and understanding of surroundings to the digital art universe as a means to inspire newer artists to approach with confidence and in manageable segments.
Mentors that would do in-person live demos, would wear shirts designating their craft.